Scale Highest-ER Reels
Reels show 48.68% ER versus 3.66% for posts, while the overall ER is 3.69% across 298,759 followers.
Details
Arshie Larga should prioritize Reel adaptations of the strongest concepts, lead with the payoff in the opening frame, and track whether new Reels sustain performance above 3.69%.
