Shift Posting Mix Toward Carousels
Reels are underperforming Posts ER by 0.29 percentage points (1.49% vs 1.78%), suggesting the audience responds better to static or multi-frame content.
Details
Industry benchmarks show Carousels lead all formats at 0.55% average ER — prioritize publishing at least 60% of the next 10 posts as carousels to capitalize on this pattern. A practical starting point: repurpose top-performing Reel concepts into swipeable carousel breakdowns to test the format lift directly.
