Close the Engagement Gap with Reels
The current ER of 0.07% sits far below the 2.5-5% average for micro accounts (10K-100K), and industry data shows Reels outperform static images (0.52% vs 0.45% ER) while also getting higher reach for accounts under 50K followers like Arla Protein UK at 17,406.
Details
Shifting the content mix toward Reels can close this gap and test which formats move the median of 11.5 likes upward.
