Shift Posting Mix Toward Reels
Aritraa Sengupta's Reels ER of 4.21% outperforms the overall Posts ER of 3.57% and sits well above the micro-tier average of 2.5-5%.
Details
Since Reels also get higher reach for accounts under 50K followers and the account is at 16,035 followers, increasing Reels frequency should lift the blended engagement rate above the current 3.41%.
