Shift Content Mix Toward Static Posts
Static/carousel posts drive a 3.79% ER compared to just 1.06% for Reels — a nearly 3.6x gap.
Details
Since Reels ER is also below the industry benchmark of 0.52% for that format relative to the account's own historical average, posting frequency should be reallocated to prioritize feed posts and carousels over Reels until Reels performance improves.
