Shift Content Mix Toward Reels
Ariana Donovan's Reels ER sits at 9.07% versus just 0.74% for static/carousel posts—a 12x gap.
Details
Since the account is currently averaging 21 analyzed posts with an overall ER of 0.73% (below the 1-2% mid-tier benchmark), reallocating at least half of the weekly content to Reels format could meaningfully lift the blended engagement rate.
