Prioritize Reels Over Static Posts
Ariana Donovan's Reels ER of 9.06% massively outperforms the Posts ER of 0.75% — a gap of over 12x.
Details
Since the overall account ER (0.72%) sits below the mid-tier benchmark of 1-2%, shifting a larger share of the content calendar toward Reels is the fastest lever to pull the average ER back into benchmark range.
