Prioritize Reels and Carousels Over Static Posts
The Reels ER (0.25%) already outperforms the Posts ER (0.23%), and industry benchmarks show carousels (0.55%) and Reels (0.52%) both beat static images (0.45%).
Details
Shifting the content mix toward more carousels and Reels will help close the gap toward the nano-tier average ER of 3.5-8%, as AREI STORE SAMARINDA 1 is currently at just 0.24% overall.
