Prioritize Reels Over Static Posts
The Reels ER (0.15%) already outperforms the static Posts ER (0.13%), so shifting more of the 23-post mix toward Reels and carousels should lift the blended engagement.
Details
Industry benchmarks show carousels average 0.55% ER and Reels 0.52% for macro accounts, meaning there's significant room to close the gap between the current 0.15% overall ER and category norms.
