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@archdigest · 11.2M followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 11.2M followers · 0.10% engagement
Next step
Snippet can use this instagram result for @archdigest to find brands, write emails, and help you close deals.
Your post rate
$1K-$5K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @archdigest's $1K-$5K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @archdigest's instagram audience is a fit and ask for $1K-$5K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Architectural Digest's Reels ER (0.33%) is 3.3x higher than the static Posts ER (0.1%), so reallocating more of the content calendar to Reels should lift overall engagement.
Details
Even against the macro-tier benchmark of 0.5-1%, Reels are the closest format to closing that gap, so prioritize them over static images which industry-wide average only 0.45% ER anyway.
The like/comment ratio is 144.7:1 with median comments at just 72 versus median likes of 11,080 — an extremely low comment share even for a low-ER account.
Details
Add direct questions, polls, or 'tag someone who needs this space' CTAs in captions to push comment volume up, since comments are a stronger engagement signal brands and the algorithm weight heavily.
At 0.1% overall ER, the account is sitting well below the macro-tier (1M+) benchmark range of 0.5-1%, and below the carousel benchmark of 0.55% ER industry-wide.
Details
Test carousels as a primary format since they benchmark higher than both Reels (0.52%) and static posts (0.45%), and use them to diversify beyond single-image posts, which are likely dragging the 11,210,778-follower account's average down.
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