Close the Macro-Tier Engagement Gap
ArchDaily's overall ER of 0.1% sits far below the macro benchmark of 0.5-1%, meaning the account is underperforming its own tier by 5-10x.
Details
Since 73% of brands now prioritize engagement rate over follower count, closing even half this gap would materially improve the $1,000-$5,000 per-post deal value without needing follower growth.
