Double Down on Reels Immediately
Apurva Pethkar's Reels are generating a 112.78% engagement rate compared to just 4.98% on posts, making them the single highest-leverage content format by a massive margin.
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Shifting at least 70% of weekly output to Reels will capitalize on this gap. Given the 85,764 followers sit in the micro tier where the benchmark ER is 2.5-5%, the Reels are already performing exponentially above industry norms and should be the primary growth engine.
