Rebuild the Reels Strategy Immediately
The Reels ER sits at just 0.13%, far below both the Posts ER of 0.63% and the industry Reels benchmark of 0.52%.
Details
Since Reels are clearly underperforming relative to static/carousel content, budget and testing should shift toward carousels (industry benchmark 0.55% ER) until the Reels drop-off, likely hook or pacing issues in the first 3 seconds, is diagnosed.
