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@apparatusstudio · 298.2K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 298.2K followers · 0.05% engagement
Next step
Snippet can use this instagram result for @apparatusstudio to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @apparatusstudio's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @apparatusstudio's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER (0.08%) is double the static Posts ER (0.04%), yet the benchmark shows Reels should perform even better relative to Carousels (0.55%) and Static images (0.45%) at this tier.
Details
Reallocating the content calendar to prioritize Reels over static posts will help close the gap toward the 1-2% mid-tier ER benchmark.
At 298,191 followers APPARATUS sits in the mid-tier bracket where average ER is 1-2%, but the overall ER is 0.05% — roughly 20-40x below benchmark.
Details
With median likes of only 150 and median comments of 2.5, the focus should be on driving comments specifically (via polls, questions, or CTAs in captions) since the like/comment ratio of 25.2:1 shows comments are the weakest engagement signal to fix first.
The estimated brand deal value ($250-$1,000/post) is being suppressed by the 0.05% ER, especially since 73% of brands now prioritize engagement rate over follower count.
Details
Since creators with published rate cards close deals 40% faster, formalizing pricing now (using the $10-25 per 1,000 followers feed-post benchmark as a floor) allows for negotiation from data while working on raising ER.
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