Convert Likes Into Comments
Aparna Premraj's 1.05% Instagram ER falls within the 1–2% mid-tier benchmark, but the 145.9:1 like/comment ratio and 19.5 median comments show that engagement is heavily like-led.
Details
Add one specific either/or question to every caption and pin a comment inviting personal answers, then track whether comments move above the 19.5 baseline over the next 20 posts.
