Shift Content Mix Toward Reels
The Reels ER sits at 98.01% compared to just 3.89% for standard Posts โ a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (Aparna Agarwal ๐ is at 24,960) get higher reach on Reels, increasing Reels frequency relative to static posts will compound this advantage.
