Shift Feed Mix Toward Carousels
The current engagement rate sits at 0.53%, which is at the floor of the macro-tier benchmark range of 0.5-1%.
Details
Industry data shows carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images, meaning a deliberate shift toward carousel posts could incrementally lift the overall rate above the current median. An audit of the last 20 posts should be conducted to replace at least 40% of static image posts with carousels featuring multi-slide storytelling, tutorials, or behind-the-scenes sequences to maximize swipe-through signals.
