Shift Content Mix Heavily Toward Reels
The Reels ER sits at 11.4% versus just 0.95% for static/carousel posts — an 11x gap.
Details
Since Anu || influencer || blogger || model || foodie is under 50K followers (25,212), industry benchmarks confirm Reels get amplified reach at this tier, so increasing Reels frequency should be the top lever to lift the blended ER above the current 2.02%.
