Shift Feed Strategy Toward Reels
Anthea Peter's Reels are dramatically outperforming their static posts — 17.82% ER versus 1.52% for feed posts — yet only a fraction of their 22 analyzed posts appear to be Reels.
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Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and they sit at 13,168 followers, prioritizing Reels as their primary format is the single highest-leverage move they can make right now. Aim to publish at least 3 Reels for every 1 static post to compound that reach advantage.
