Shift Content Mix to Carousels
The posts ER is 0.45%, matching the static image benchmark of 0.45%, but carousels average 0.55% ER industry-wide — a 22% lift.
Details
Converting 2-3 of the next static posts into multi-slide carousels (tutorials, before/after poses, etc.) can help close the gap with the mid-tier benchmark of 1-2% ER.
