Boost Comments With Direct Questions
The like/comment ratio is 7.8:1 with a median of only 34.5 comments versus 1,172.5 median likes, showing likes far outpace conversation.
Details
Adding a direct question or poll-style caption prompt to future posts can push comment volume closer to like volume, since 73% of brands prioritize engagement rate over follower count and comments carry more weight in that calculation.
