Shift Posting Mix Toward Reels
The current engagement rate of 1.71% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap â industry data shows Reels get higher reach specifically for accounts under 50,000 followers like Annabel | Nutritionist ANutr | Pilates đŤ at 12,599.
Details
Aim to make at least 50% of the next 10 posts Reels, and track whether the median likes (currently 162.5) and median comments (currently 52.5) rise within that subset.
