Shift Content Mix Toward Static Posts
Annie Spade's feed Posts ER (3.96%) outperforms the Reels ER (2.99%) by nearly a full point, meaning the audience of 7,327 followers responds better to static/carousel content than video despite Reels typically driving higher reach for accounts under 50K.
Details
Rebalance the posting cadence to favor 60-70% static/carousel posts while still testing Reels periodically to confirm this pattern holds.
