Prioritize Static Posts Over Reels
Posts ER sits at 8.72% compared to just 3.24% for Reels — a nearly 3x gap.
Details
The content calendar should shift to favor static/carousel posts, since the data shows they dramatically outperform Reels for the specific audience, even though industry benchmarks show Reels typically edge out static images (0.52% vs 0.45%) for smaller accounts.
