Prioritize Feed Over Reels
Annabel Lucinda's Instagram posts average 3.13% ER versus 0.06% for Reels across the 28-post sample, so feed posts should be the primary engagement format and Reels used for controlled tests.
Details
Track each Reel against the 0.06% Reel ER and each feed post against the 3.13% posts ER before increasing Reel volume.
