Shift Content Mix to Carousels
The current ER of 0.23% sits far below the micro-tier benchmark of 2.5-5% and even below the average static image ER of 0.45%.
Details
Carousels post the highest format ER at 0.55% (vs. Reels at 0.52% and static images at 0.45%), so testing 2-3 carousels per week could pull the median of 142 likes and 11 comments upward toward benchmark levels.
