Shift Content Mix Toward Carousels
The current ER of 0.05% is drastically below the 1-2% mid-tier benchmark for accounts in the 100K-1M range.
Details
Carousels post the highest average ER (0.55%) among formats, outperforming Reels (0.52%) and static images (0.45%), so prioritizing multi-slide educational or storytelling posts over single images will help close this gap.
