Shift Content Mix Toward Reels
The Reels ER (1.6%) already outperforms the overall Posts ER (1.15%) and beats the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers see higher reach on Reels and Aniket Raj | Kolkata Blogger is at 60,841, increasing Reels frequency to at least 3-4x per week could pull the blended ER closer to the micro-tier average of 2.5-5%.
