Shift Content Mix Toward Reels
The Reels ER of 3.24% is nearly double the Posts ER of 1.76% and far exceeds the industry Reels benchmark of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency relative to static posts should lift the overall 1.65% ER closer to the 2.5-5% micro-tier average.
