Fix the Reels Underperformance Gap
The Reels ER of 0.13% is far below both the Posts ER of 0.8% and the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers typically get higher reach on Reels, reworking hooks, pacing, and CTAs in the first 3 seconds can close this gap and capture that reach advantage.
