Double Down on Reels Format
The Reels ER for Ajmal Shaikh | Travel | Mumbai sits at 74.15% versus just 0.63% for static Posts — a massive gap that shows the audience responds far more to video.
Details
Shifting the content calendar to prioritize Reels (aim for 3-4x more Reels than static posts) will pull the blended ER above the current 0.65%, closer to the 2.5-5% micro-tier benchmark.
