Prioritize Feed And Carousel Tests
Instagram feed posts for Angie Nasca | Character Designer & Illustrator generate 0.83% ER versus 0.23% for Reels, so feed-led content should be the default while testing carousels; the format benchmark is 0.55% for carousels versus 0.45% for static images.
Details
Repackaging Reel topics into carousels allows for an ER comparison against the 0.23% Reel baseline and 0.83% post baseline before scaling.
