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@andymcdougall · 244.3K followers
Top 20% of creators your size
Your audience is 2x more engaged than average
Based on 244.3K followers · 1.67% engagement
Next step
Snippet can use this instagram result for @andymcdougall to find brands, write emails, and help you close deals.
Your post rate
$1K-$5K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @andymcdougall's $1K-$5K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @andymcdougall's instagram audience is a fit and ask for $1K-$5K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Andy Mc Dougall's Instagram Reels ER is 3.16%, compared with 1.47% for posts and 1.67% overall across 244,294 followers.
Details
Run a Reel-first test for the next 24 posts, recreating the hooks and topics from the strongest Reels while tracking each post against the 3.16% baseline.
The median post receives 3,900.5 likes and 169.5 comments, alongside a reported 39.1:1 like/comment ratio.
Details
End every caption with one specific, easy-to-answer question, pin the strongest response, and compare comment totals against the 169.5-comment median.
The 1.47% posts ER trails the 3.16% Reels ER, even though the 1.67% overall ER is within the 1-2% mid-tier benchmark for accounts such as Andy Mc Dougall's with 244,294 followers.
Details
Repurpose the best-performing Reel concepts into carousels and static posts, then measure whether each format improves on the 1.47% posts baseline; industry benchmarks are 0.55% for carousels and 0.45% for static images.
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