Make Reels the Primary Format
On Instagram, the Reels ER is 32.68% versus 2.93% for posts, so adapt the strongest post ideas into Reels and prioritize video in upcoming publishing.
Details
Compare each new Reel with the 32.68% baseline, while using the 3.2% overall ER and the 2.5%-5% micro-tier benchmark as account-level context.
