Shift Content Mix Toward Reels
Andrew Bova's Reels ER sits at 10.23% versus just 2.27% for standard posts — a 4.5x gap.
Details
Since accounts under 50K followers (currently at 40,718) get amplified reach on Reels per platform benchmarks, increasing Reels frequency should lift the blended ER above the current 2.46% and closer to the top of the 2.5-5% micro-tier benchmark range.
