Shift Feed Mix Toward Carousels
The current engagement rate of 0.3% is significantly below the 1-2% benchmark for mid-tier accounts (100K-1M followers), meaning the content format strategy likely needs a reset.
Details
Industry data shows carousels average 0.55% ER versus static images at 0.45% — prioritizing carousels over static posts could directly lift the rate. Aim to make at least 50% of the next 10 posts multi-slide carousels with a strong hook on slide one to drive swipe-throughs and repeat views.
