Shift Content Mix Toward Reels
Adwaid's Reels ER (494.76%) massively outperforms the static Posts ER (5.42%), and industry benchmarks confirm Reels get higher reach for accounts under 50K followers—right where the 40,749 followers sit.
Details
Increasing Reels frequency relative to static posts will capitalize on this gap and drive overall account ER further above the 2.5-5% micro-tier average.
