Prioritize Proven Feed Formats
A 30-post sample shows posts at 3.82% ER versus Reels at 0.8%, suggesting feed and carousel posts should be the core engagement format while Reels serve as supplemental reach tests.
Details
Industry format benchmarks are 0.55% for carousels, 0.52% for Reels, and 0.45% for static images; each format should be compared against the 3.82% post baseline.
