Rebalance Reels vs Static/Carousel Mix
The Reels ER sits at just 0.89%, far below the Posts ER of 3.5% and below the nano-tier benchmark of 3.5-8%.
Details
Since static/carousel formats are clearly outperforming Reels for the audience, the posting cadence should shift toward more feed posts and carousels while testing stronger hooks in the first 3 seconds of any Reels published.
