Shift Content Mix Toward Reels
The Reels ER sits at 2.87%, dramatically outperforming the overall Posts ER of 0.01% and even beating the mid-tier benchmark range of 1-2%.
Details
Since static/carousel posts are dragging the average down, the account should aim to make Reels 70-80% of the monthly output to pull the blended ER closer to the 1-2% mid-tier standard.
