Shift Content Mix Toward Reels
Amrit | content creator's Reels ER (0.07%) outperforms static Posts ER (0.02%) by 3.5x, showing the audience responds better to video.
Details
Since mid-tier accounts typically average 1-2% ER, increasing Reels frequency toward the industry benchmark of 0.52% could meaningfully close that gap versus continuing to post static content at 0.02%.
