Double Down on Reels Production
ekta's Reels ER sits at 596.5% versus just 2.32% for static Posts — a massive gap that dwarfs the industry benchmark of 0.52% average Reels ER.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 16,615), the content mix should shift toward more Reels now while this reach advantage lasts.
