Shift Content Mix Toward Reels
Ammad Khan's Reels ER sits at an extraordinary 336.29% compared to a Posts ER of just 1.56% and the industry Reels benchmark of 0.52% — this is the single biggest growth lever.
Details
Since Reels also get higher reach for accounts under 50K followers (currently at 11,273), increasing Reels frequency relative to static posts should be the priority for the next 30 days.
