Double Down on Static Posts Over Reels
Amina Imtiaz's Posts ER sits at 18.27% compared to Reels ER of only 8.55%—more than double the performance.
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Even though industry data shows Reels typically get higher reach for accounts under 50K followers, the audience of 15,071 clearly responds better to static/carousel content, so the posting mix should shift toward more feed posts while using Reels sparingly for discovery.
