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@americanexpress · 761.9K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 761.9K followers · 0.09% engagement
Next step
Snippet can use this instagram result for @americanexpress to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @americanexpress's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @americanexpress's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
American Express is posting at a 0.09% ER, well below the mid-tier benchmark of 1-2% for accounts in the 100K-1M follower range (761,888 followers).
Details
Prioritizing carousels and Reels over static images, since carousels (0.55%) and Reels (0.52%) outperform static posts (0.45%) industry-wide, could help close the gap.
The current like/comment ratio of 38.2:1 (median 638 likes vs.
Details
21 comments) shows comments are the weakest engagement signal. Since 73% of brands prioritize engagement rate over follower count, adding explicit CTAs (polls, questions, 'tag a friend') in captions will lift comment counts, which will move the ER metric more than likes alone given comments are underrepresented relative to the 38.2:1 ratio.
With an estimated brand deal value of $250-$1,000 per post and a low rating for the 100K-1M bracket, American Express should formalize a rate card referencing the $10-25 per 1,000 followers feed-post benchmark and the 20-40% Reels premium.
Details
Creators with published rate cards close deals 40% faster, which helps offset the current low ER (0.09%) when negotiating with brands focused on engagement quality over reach.
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