Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — a 205.55% Reels ER versus a 2.62% Posts ER signals that the audience responds far more actively to video content.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (amelia massey hiller is at 43,913), prioritize publishing at least 3 Reels for every 1 static post to maximize algorithmic distribution. Aim to convert top-performing static content themes directly into short-form Reels to replicate that engagement spike consistently.
