Switch to Carousels and Reels Immediately
The current engagement rate of 0.15% is severely below the 1-2% mid-tier benchmark, and the like/comment ratio of 283:1 signals passive, low-interaction content.
Details
Industry benchmarks show carousels average 0.55% ER and Reels average 0.52% ER — both significantly outperforming static images at 0.45%. An audit of the last 20 posts should be conducted to replace any static image posts with carousel formats that invite swipe-through behavior, or Reels that prompt comments in the first frame.
