Shift Content Mix Toward Reels
Amanda Robinson's Reels ER (0.4%) is nearly 6x higher than the static Posts ER (0.07%), showing the audience responds far better to video.
Details
Since accounts under 50K followers (currently at 27,023) get higher reach on Reels per industry benchmarks, the account should aim to post Reels 3-4x per week and cut static image posts, which sit below the 0.45% format benchmark currently being underperformed against.
