Shift to Reels to boost reach
The current engagement rate of 0.29% is significantly below the 2.5-5% benchmark for micro-tier accounts, and Reels are proven to get higher reach for accounts under 50K followers like Amanda Nguyen Hammond at 19,299.
Details
Industry data shows Reels average a 0.52% ER versus 0.45% for static images, and command a 20-40% rate premium in brand deals. Commit to posting at least 3 Reels per week for the next 30 days and track whether the median likes (currently 43) and median comments (currently 13) increase per post.
