Shift Content Mix Toward Reels
Aman's Reels ER (0.55%) is 67% higher than the static Posts ER (0.33%), and it already matches the industry Carousel benchmark of 0.55%.
Details
Since the account is at 0.36% overall ER against a macro-tier benchmark of 0.5-1%, prioritizing Reels over static posts in the next 26-post cycle could meaningfully close that gap.
