Shift Posting Strategy Entirely To Reels
Amal Jaidane's Reels are generating a 97.24% engagement rate compared to a mere 0.18% for static posts — that gap is not marginal, it is the entire strategy.
Details
Given that the overall account ER sits at 0.22%, far below the 2.5-5% micro-tier benchmark, consolidating the content calendar around Reels is the single fastest lever to close that gap. Aim to make at least 80% of the next 10 posts Reels, track the ER shift after two weeks, and use that data to justify a higher brand deal rate beyond the current $60-$250 per post estimate.
